L'Origine, a leading manufacturer of quality hair care, skin care, baby care and general care products for over three decades and winner of the SAIF Excellence Award for "Best Practices" in 2014, recently welcomed Saud Salim Al Mazrouei, Director of Sharjah Airport International Free Zone (SAIF ZONE) and Hamriyah Free Zone Authority (HFZA) into its premises. With offices in Lebanon and at SAIF ZONE, L'Origine has proven cosmetic industry experience spanning over a decade in manufacturing and more than three decades in marketing. Factory locations in both Lebanon and the UAE have modern plants that have large capacity of production and which also uses the most sophisticated technology to comply with Personal Care Products Council (CTFA) quality standards.
During his visit, Mr. Saud Al Mazrouei met Mr. Waleed Hamad, Marketing Director of L'Origine and was briefed about the various activities of the company whilst being given a tour of the establishment.
Mr. Waleed Hamad attributes the success of L'Origine to its team of highly qualified professionals, supported by hi-tech laboratory and production systems. "Our benchmarked process, which includes formula development, quality testing and quality assurance gives us the cutting edge over any competitor in the industry," he says.
From the complex hair and skin care needs, to the essential antibacterial hand cleansing gel, the company has products to cater to all personal care needs.
In its quest to create the perfect cosmetic formula, the company only uses 100% natural ingredients, he adds. "At L'Origine, we have perfected our products by carefully selecting raw materials and by using processes with accurate timing and temperatures. In addition, our quality controllers keep close watch on each stage of the production process. The adherence to total quality management in the production process ensures that the product quality is maintained."
"The proximity of our UAE factory at SAIF ZONE to both airport and seaport makes us highly competitive to offer the best price and timely shipments to our customers," he adds. "The infrastructure facilities and ease of doing business at SAIF ZONE together with a very proactive approach in dealing with any business concerns has also been instrumental in our success in the region."
The collaboration with a leading cosmetic manufacturer in Italy has enabled the company to reduce its overheads substantially, and pass on the resultant cost benefits to the end user, he added.
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